2019 · 0→1 · Launch · Team building
Two product lines, $1M first month
$1M+ first month · 60% margin
Problem
A consumer brand needed new product lines, and the team to build them.
What I built
Owned the roadmap and hired a team of PMs, designers, product marketers and analysts. Launched two multi-SKU lines across the Connected and Alien Labs flagship brands, and more than a dozen co-branded products with partners like MedMen, Archive Seedbank and FriendlyFarms.
Result
First-month sales over $1M at a 60% profit margin, plus multiple award-winning products.