2022–2024 · Journey orchestration · AI features · Platform
Totango Canvas
Siloed tools → one platform
Problem
Customer teams ran their journeys across siloed tools, so Product, CS, Marketing and Sales couldn't build or measure an end-to-end customer journey together.
What I built
Led the evolution to a unified journey orchestration platform and launched Canvas: a visual workspace where cross-functional teams build, run and measure end-to-end journeys, with templates and prebuilt orchestration blocks.
Result
Less manual work and faster time-to-value for customer teams. The platform supported Totango's G2 and Forrester recognition after the merger.
The AI decisions
Drove AI-powered features across the platform: predictive insights and automated orchestration. [What you chose to automate, and how you knew it worked.]