2020–2024 · CDP · Identity resolution · Integrations
Customer data platform
7 ecosystem integrations
Problem
Journey triggers, health scoring and analytics are only as good as the customer data underneath them.
What I built
Defined and prioritized enhancements to the DNA-CX core and Customer 360 modules: real-time data ingestion, identity resolution and comprehensive customer views. Launched integrations and embedded orchestration with Slack, Salesforce, Zendesk, Snowflake, Mixpanel, Pendo and HubSpot.
Result
One customer view that feeds journey triggers, health scoring and analytics, connected to the tools customer teams already use.